Conceptual Work: Branding & Product

Canopy Hotel & Spa

CREATIVE DIRECTION | BRAND DESIGN | LOGO DESIGN | COPYWRITING

Canopy is a NYC based hotel and spa. It is a destination for locals and tourists to escape the hectic and non stop nature of NYC. “Claim Your Calm”.
Canopy provides a warm, peaceful, calming stay to allow you to reset your mind, body, and energy.
The personalized pampering and serene space allows you to realign and reclaim you to get yourself ready to take on what NYC and the world has to offer after your stay.
Photography and color palette designed to help calm and uplift clients with a high end look and feel.

CREATIVE DIRECTION | BRAND DESIGN | LOGO DESIGN | COPYWRITING

Bold Burger is a new modern burger mini-chain specializing in a wide variety of all natural, high quality ingredients.
A personalized approach to building your own burger and priding itself on having a burger for everyone. This is inclusive of the health conscious customers and for those who want to dive in and fully indulge. A classic lunch spot during the work week, and an easy satisfying dinner for any time.
Design and colors are intended to communicate boldness and, fresh, vibrant ingredients with yet a modern rustic touch.
The logo is of course a burger, but also contains the letters BOLD to create the symbol, and the table we can sit around.

Creative Direction for Reebok boys t-shirt line focusing on fun illustration, sport, gaming, and impactful color and textures.
Creative Direction for Burton Snowboard and /Stones Throw T-Shirt Competition