Packaging

No7 Lash Impact Lash Serum Packaging

ART DIRECTION | RETOUCHING

Developed following cohesive look of current No7 mascara packaging. Work alongside brand team to implement visualization of claims and product effectiveness, with vendor to ensure best iridescent material used, with legal to ensure claim usage, text size, etc.

No7 HydraLuminous Product Sleeves

ILLUSTRATION | PHOTO COMP | PRINT PRODUCTION | ART DIRECTION

Higher impact packaging, more informational with custom illustrations and created a consistent water splash used across all to emphasize the ‘hydration’ benefits. Worked in partnership with brand team and vendor to ensure best production of material, color, and fit around product and product visibility on shelf.

SimplyGood Farms

CREATIVE DIRECTION | LOGO | PACKAGING

Upstate NY family recipe for two flavors of relish. Homegrown and produced in the family run farm/factory. The brand wanted to portray color with natural and family feel, with personalized photography and a brand story on the product labels.
Responsible for logo design, font choice, color palette, and packaging.

MyEssentials Seedless Raisins

ART DIRECTION | PHOTOGRAPHY | LOGO

Tasked with choosing a product in a supermarket to repackage (original packaging below) this raisin packaging stood out to me. My goal was to update the logo and brand look(colors, typography, photography, icons) plus choose a secondary package shape that I felt personified ‘plump’ raisins with a curved edge.